Advertise on ExploreBoston

Put your business in front of 7,700+ Bostonians — by 7am tomorrow.

The Daily Spotlight gives one business the top of the 6:30am email, the header of every page, and that day’s exploreboston.com Instagram & Facebook Stories — a full day, never shared. Plus Featured Open Houses and Sponsored Events. Founders Sale: 80% off through August 31, then 50% off in September and 25% off in October. Lock your rate while it exists — book now, run any day within 6 months.

Book the Daily Spotlight 🏠 Feature an Open House How it works Get the rate card
✓ Move unused dates free (Spotlight) ✓ We design your ad free ✓ One advertiser per day — exclusive
7,700+
email subscribers
Daily
6:30am email
Greater Boston
covered — city to suburbs
100%
Boston audience

Want the full picture? Download the August 2026 Media Kit (PDF)

The math

One Founders-Sale Spotlight day is $19.80 for the 6:30am email to 7,700+ subscribers plus the site banner in front of every site visitor all day (33,000+ pageviews a month, per Google Analytics) — roughly 8,000+ Boston impressions a day for under $3 per 1,000. Typical paid social runs $8–$15 per 1,000, to a colder audience you have to target yourself.

Pick your placement

Three ways to advertise on ExploreBoston — and every one books online. The Daily Spotlight, Featured Open Houses, and Sponsored Events all book right below.

Daily Email + Site-Wide Header + Instagram Story

The Daily Spotlight

Your ad at the very top of the daily email — seen by 7,700+ subscribers at 6:30am — in the header of every page on ExploreBoston.com for the full day, and a “Presented By” spot in that day’s exploreboston.com Stories on Instagram & Facebook (14,000+ Instagram · 8,800+ Facebook followers). One advertiser per day. Everyone sees you.

Founders Sale — 80% off Regular price $99/day. Book through August 31 and every rate below is 80% off; September is 50% off and October is 25% off. Buy ANY number of days — no minimum, no maximum, consecutive or not, for any run dates up to 6 months out. While a sale runs, the first 30 days you buy in that promotion get the sale rate; days beyond that are billed at the regular rate. For weekly placements (Featured Open Houses and Sponsored Events), sale pricing covers your first 4 weeks per promotion across both products; further weeks are billed at the regular price.
1–6 daysMOST POPULARFounders Sale — 80% off
$99$19.80/day
7–29 days15% off — e.g. 7 days = $117.60 on sale
$84$16.80/day
30+ days35% off — e.g. 30 days = $384 on sale
$64$12.80/day

What you’ll add during booking

  • Short headline or tagline (up to 60 characters) + your business name
  • Optional banner 1200×300px (JPG or PNG) — or run a clean text card
  • One link to your website, tickets, or landing page
  • Email + site-wide header run automatically; we add your name to that day’s exploreboston.com Story
Real Estate — the /realestate/ open-house list

Featured Open Houses

Your listing on our Boston Real Estate page for a full week — Friday 12:00 AM through Thursday 11:59 PM — with up to 10 photos, your open-house times, and your contact info on the card. Ten slots a week, first come first served. One flat weekly fee — never per-lead.

Founders Sale — 80% off Regular prices $29–$99 per week by slot. Book through August 31 and every rate below is 80% off; September is 50% off and October is 25% off. Sale pricing covers your first 4 weeks per promotion across Featured Open Houses and Sponsored Events combined; further weeks are billed at the regular price.
Slot #1 — top of the listHero card with the biggest photo · Founders Sale 80% off
$99$19.80/week
Slot #2Founders Sale 80% off
$74$14.80/week
Slot #3Founders Sale 80% off
$59$11.80/week
Slots #4–#10Founders Sale 80% off
$29$5.80/week

What you’ll add during booking

  • Property title, address, beds, baths, and asking price
  • Open-house times and a link to the full listing
  • Up to 10 photos — the first is your cover shot
  • Your contact info (name, brokerage, phone, email), shown on the card

Booking is for upcoming weeks only — next week plus four more — and each week closes when it starts, Friday 12:00 AM. Slots are non-refundable; you can edit your listing any time while it runs.

Events page — 10 weekly sponsored listings

Sponsored Events

Put your event on our Events page for a full week — Sunday through Saturday — up to ten sponsored events run at a time, each clearly labeled and linked straight to your tickets or details — plus your event’s text listing in that week’s daily newsletters. Same slot ladder as Featured Open Houses; slot #1 sits at the top.

Founders Sale — 80% off Regular prices $29–$99 per week by position. Book through August 31 and every rate below is 80% off; September is 50% off and October is 25% off. Sale pricing covers your first 4 weeks per promotion across Sponsored Events and Featured Open Houses combined; further weeks are billed at the regular price.
Slot #1 — top of the rowFounders Sale 80% off
$99$19.80/week
Slot #2Founders Sale 80% off
$74$14.80/week
Slot #3Founders Sale 80% off
$59$11.80/week
Slots #4–#10Founders Sale 80% off
$29$5.80/week

Books online below — pick your week (Sunday through Saturday) and position, pay with Stripe. Your event runs Sunday through Saturday in the Sponsored Events band on the Events page — name, date, venue, and one link.

One Spotlight advertiser a day · ten open-house slots a week · ten sponsored-event positions — when they’re booked, they’re gone.
Not sure where to start?
Launch Week — 3 Spotlight days + 1 Sponsored Event week

Three full days of the newsletter, site and Story, plus a week in the events row — from about $65 total at Founders pricing. Book the Spotlight days first; add the event week from the same wizard.

Start with the Spotlight days

Book your placement

Everything happens right here — dates, creative, secure Stripe payment. Your confirmation and a manage link arrive by email.

Loading the booking calendar…

Daily Spotlight terms: book any open dates up to 6 months out — no minimum, no maximum. Bookings close 9:00 AM ET the day before each run date. Need to shift a date? The manage link in your confirmation email moves unused dates free, subject to availability. All bookings are final — no refunds; if a date won’t work, move it to another open day instead. Founders Sale pricing: 80% off through August 31, 2026, then 50% off through September 30 and 25% off through October 31; regular rates apply from November 1.

How it works

All three placements, from checkout to live in four steps.

Pick your spot

Spotlight: grab open dates on the live calendar, up to 6 months out. Open houses: pick a week and a slot position on the list.

Add your content

A headline and link — or your listing details and photos — added right in the booking flow. No emailing files, no deadlines to remember.

Pay securely

Checkout runs on Stripe — credit card, Apple Pay, or Google Pay. Your receipt comes from Stripe; your booking confirmation and manage link arrive by email.

Go live

Spotlights run from midnight on each booked day — email, site header, and that day’s exploreboston.com Story; open-house weeks start Friday 12:00 AM. Use your emailed link to manage dates or edit your listing.

Not ready to book? Take the rate card.

Drop your email and we’ll send the current rate card and a sample Spotlight ad — plus occasional advertiser-only notes on audience milestones and rate changes. Separate from the daily newsletter.

Frequently asked questions

How many ads run each day?

Exactly one. The Daily Spotlight is the only ad on ExploreBoston that day — the top slot in the daily email, the site-wide header banner, and that day’s exploreboston.com Story are all yours. No rotation, no sharing, no crowd.

Can I buy just the email, or just the website?

No — The Daily Spotlight is one package covering all three placements (email, site header, and Instagram Story). That’s what makes it work: everyone who reads the email, visits the site, or sees our Story that day sees you.

How does the pricing work?

You can buy any number of days — there is no minimum and no maximum — and pricing is per day: regular $99/day, dropping to $84/day at 7+ days (15% off) and $64/day at 30+ days (35% off). During the Founders Sale every rate drops: 80% off through August 31 ($19.80, $16.80 and $12.80 per day — so 7 days is $117.60 and 30 days is $384), then 50% off through September 30 ($49.50, $42 and $32 per day — 7 days $294, 30 days $960), then 25% off through October 31 ($74.25, $63 and $48 per day).

How far ahead can I book?

Up to 6 months out, on any dates the calendar shows open. There is no minimum and no maximum order length; sale rates cover the first 30 days you buy in a promotion, with any further days at the regular rate. Bookings for a given date close at 9:00 AM ET the day before it runs.

Can I change my dates after booking?

Yes — free. Your confirmation email includes a manage link where you can move any date that hasn’t run yet, subject to availability.

What do I need to provide?

A headline and one link — plus an optional 1200×300px banner (JPG or PNG). No banner? We render a clean text card in the site’s style. Everything is collected right in the booking flow before you pay, and we review every ad before it runs.

How do I pay?

Credit card, Apple Pay, or Google Pay — all through Stripe’s secure checkout.

Who sees these placements?

Locals. Our 7,700+ daily-email subscribers and site visitors are a 100% Boston audience — people planning their week across Greater Boston, from downtown neighborhoods to the suburbs. High intent for events, restaurants, openings, and neighborhood services.

What’s the exploreboston.com Story?

Every morning we publish “The Morning Edition” as an Instagram Story on @explorebostondotcom (14,000+ followers). On your Spotlight day, that Story carries a “Presented By [your business]” spot — your name in front of our whole Instagram audience, included in the Spotlight at no extra cost.

I’m a real estate agent — can I feature an open house?

Yes — Featured Open Houses put your listing on our Boston Real Estate page for a full week (Friday through Thursday) with photos, open-house times, and your contact info. Ten slots a week, first come first served: slot #1 is $99, #2 is $74, #3 is $59, and slots #4–#10 are $29 each. Book a slot here.

I want something bigger or more custom.

We do sponsored series, multi-week takeovers, and custom packages. Get in touch and we’ll build something that fits.

Need something custom?

Multi-week takeovers, sponsored series, or a partnership that doesn’t fit a box? Tell us what you’re trying to reach and we’ll put together a plan.

Talk to us